![Open sesame: H&M joins Alibaba's online platform Tmall with plans to open pop-up smart store in China Open sesame: H&M joins Alibaba's online platform Tmall with plans to open pop-up smart store in China](https://plsadaptive.s3.amazonaws.com/eco/images/uploaded_images/Ky25NJLSSqfLcoqCWpZCjD5U16h7MXgcFzIbd60E.png)
Open sesame: H&M joins Alibaba's online platform Tmall with plans to open pop-up smart store in China
![Swedish fast-fashion giant H&M returns to Alibaba shopping platform Tmall more than a year after Xinjiang cotton backlash | South China Morning Post Swedish fast-fashion giant H&M returns to Alibaba shopping platform Tmall more than a year after Xinjiang cotton backlash | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2022/08/16/864efb3f-27f2-43bb-a3c3-7fb22b8171de_fd19a4bf.jpg?itok=5oLfKOFp&v=1660647660)
Swedish fast-fashion giant H&M returns to Alibaba shopping platform Tmall more than a year after Xinjiang cotton backlash | South China Morning Post
![Swedish fast-fashion giant H&M returns to Alibaba shopping platform Tmall more than a year after Xinjiang cotton backlash | South China Morning Post Swedish fast-fashion giant H&M returns to Alibaba shopping platform Tmall more than a year after Xinjiang cotton backlash | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/08/16/94a5c608-591d-4125-8256-3a8b04cc4abc_897d12e0.jpg)